Today, mobile users ratio is increasing in an exponential rate. Individuals are absolutely subordinate over the mobile for personal, enterprise or business utilization for, it totally provides amazing qualitative and quantitative experience sparing time and money. Mention not to say, mobile experience is no more a method for status or choices, but a necessity. Simultaneously, commerce (selling and buying of products/services) has depicted its revolution in accordance with the evolution of trade since ages together from a simple barter system to a click over the mobile owner's screen. In favour of business persons, mobile commerce development have cleared way for exchange through mobile facilitating their vicinity and business exchange 24*7*365.
Rightly, mobile commerce has moved beyond e-commerce owing to the following reasons.
The salient features of mobile commerce applications include selection of interested categories; download information and view items; search and browse catalogs, audio, videos; create and manage list of favorites; notifications of updated products, discount offers; special or redeem coupons, and, etc. Mobile owners can use and track their transactions through responsive websites or mobile apps and thus can shop anytime from anywhere across the globe. Furthermore, users never restrict to one type of mobile platform. They use devices of their choice such as smartphones or i Pad working on various platforms namely android, i OS, windows mobile, and so on.
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November 2018
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