Augmented Reality (AR) is a technology that has a huge potential. Very often, it is confused with Virtual Reality (VR) but the two differ to a considerable extent. While VR creates a virtual world where the user interacts with virtual elements, AR integrates the real world with virtual elements to deliver an absolutely immersive experience. Considering this, it can be said that AR will emerge as the bigger technology in the future. It comes as no surprise that a majority of businesses are looking to invest in mobile app development services so that they can keep pace with the futuristic trend. AR-based mobile applications are already making their mark, with some early adopters already experiencing the amazing benefits associated with them. Let us explore the ways in which this technology is opening new opportunities for different industry verticals.
Retail If you are running a retail business, an AR-based app can be a great way to elevate the shopping experiences and pull customers to your online or offline store. Several well-known fashion e-commerce brands are already using the technology to enable shoppers to try out virtual fits via mobile applications. Furniture retail brands are leveraging AR apps to help the customers to experience the look that products would impart to the room when actually placed there. These apps are particularly useful for online retailers who can use them to replicate brick-and-mortar experiences with the help of three-dimensional technology. Healthcare The healthcare segment is also coming across the AR revolution as the technology plays a crucial role in raising the standards of healthcare app development. Correspondingly, a large number of healthcare organizations are seeking AR integration into their mobile apps. These applications are being used for providing simulative surgical training to medical professionals. Moreover, they are being used by behavioural centers to teach life skills to patients suffering from cognitive challenges such as autism. Manufacturing Industry Next on the list of industrial use cases of AR apps is the manufacturing sector. Coupled with wearable devices and smart sensors, these applications can be used for enabling the workforce to carry out repair and maintenance of the industrial equipment. Additionally, they can be used for providing operational training to the workforce with the help of simulative techniques. Remote monitoring and operations are some other fields that are being served by the apps empowered with this innovative technology. Gaming Gaming is the first industry to have experienced the AR revolution, thanks to the boom that Pokemon Go brought a few years ago. This was the first time that the technology became mainstream, with common users getting comfortable with the idea of shooting virtual objects with a gaming application on their mobile devices. The gaming industry has now seen widespread adoption of AR-based applications, with users enjoying the experiences of fighting aliens, catching creatures, and defending kingdoms in the real world. Travel and Tourism AR apps are also being embraced by the travel and tourism segment because of the immersive experiences they offer. They act as virtual tourist guides by integrating with the device functionalities like GPS to direct the users to the locations they want to search. Similarly, there are apps that offer translation assistance, with the user just having to point the device towards a signboard in a foreign language to get it translated into his native language. Some applications provide virtual tours of museums, historical places, and popular sightseeing destinations to make trips more enjoyable for the travellers. Education Another industry that is making a beeline for AR-based mobile apps is education. These app solutions have taken learning to the next level as they offer immersive teaching aids and resources for the learners. Several institutions are already using them to enrich the learning environment and connect better with the students. Students learning astronomy can use apps that enable them to study maps and skies in an interactive manner. Similarly, there are ones that show musical notes in real time so that training music students becomes easier. Not only do AR mobile applications facilitate learning for students, but also enable training of professionals such as surgeons, nurses, and pilots. Real Estate Almost every real estate seller is investing in mobility solutions to elevate the buyer experiences. Since buying a property involves a huge investment, buyers are adamant when it comes to properties that are still under construction. Therefore taking mobile app development services from a leading company would be recommended for the integration of AR feature into the mobile apps for this segment. With these app solutions, the sellers and dealers can show the sellers AR-based images and videos of the property as it would appear once completed. Conclusion Seeing all that AR apps are already doing for businesses across diverse verticals, embracing them is no longer a choice but is becoming a necessity for them. The fact is that this technology holds huge potential and needs to be explored by those who have not already done so. Therefore, it becomes important for businesses to look for an expert application development partner that is capable of delivering advanced mobile applications which are empowered with innovative technologies.
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AuthorWe create and develop mobile app in a well-defined manner described by the client. Archives
November 2018
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